Skip to main content

FYI: Delta Dental's blog for the dental community

Insights and updates to help dentists and oral care professionals improve care and grow their practices.

Prepare your practice for back-to-school season

Jul 01, 2025

By Delta Dental

Kids may not want to hear it, but the new school year is right around the corner. With family to-do lists often including checkups and cleanings, it’s important for your practice to start scheduling visits now. By getting kids in early, your practice can optimize workflows and reduce the rush of parents trying to schedule last-minute appointments at the end of summer.

Here are some things your practice can do now that will ease your stress later:
 

  • Start calling and emailing parents to let them know scheduling early is easier.
  • Contact parents to ensure their kids’ paperwork is up to date.
  • Coordinate your staff’s vacation calendar so that you have all the resources you need for the busy season.
     

Remind parents why checkups are necessary

With many parents doing their best to keep kids occupied during the summer months, oral health may not be at the top of everyone’s minds. So, use texting, social media posts and email to raise awareness and encourage scheduling a visit. Key messaging points can include:
 

  • Summer is full of cavity-causing food: Sugary treats and drinks are part of the season, but toothbrushes and floss need to be too.
  • Checkups help prevent school absences: Kids miss nearly 2 million school days each year due to dental problems alone.
  • Kids teeth and gums are developing: Oral health is tied to overall health for growing children. So, a checkup is just as important as the usual back-to-school physical.
  • Dental visits can get kids back in learning mode: A visit to the dentist is an opportunity to teach about the importance of oral hygiene habits.
  • Playing sports? Get a mouth guard: They’re just as vital as pads, gloves and helmets.

You can also share our back-to-school guide with oral health tips and healthy lunch ideas.